The Menoclause, launched in Spring of 2024, is a call to the ad industry to integrate menopause benefits into their existing policy.
As a mom, I’m deeply influenced by women’s issues, because I know it all will affect my daughter one day... and I hope to make the world a better place for her.
Through research on iHealth, we realized that the US doesn’t do enough to support women through the menopause transition. So we decided to create The Menoclause.
6 Sentences. No Periods. It is a simple to adopt, workplace policy that supports employees during the menopause transition.
We have integrated the Menoclause into our benefits policy at Mekanism, and we're calling on the advertising industry to adopt it.
Adopt the clause through Menoclause.com.
Read the Adweek article here.
20 YEARS OF WHAT’S NEXT
2004: Nokia bricks, MapQuest directions, lower back tattoos.
2024: Advertising Week New York’s 20th anniversary conference, which we advertised for using: Nokia bricks, MapQuest directions, lower back tattoos.
This bombdiggity 2004-style campaign included online video, social teasers, digital OOH, a LinkedIn post generator, (temporary) tribal lower back tattoos for all conference attendees, and a giant AW20 logo that floated and changed colors like a DVD screensaver on the NASDAQ building.
Because of our natural human behaviors, our microbiome is an ecosystem that needs to be saved. And Culturelle is the brand to do just that. We launched a campaign to rally humanity to save the ecosystem inside of us– starting by taking the probiotics that can protect us from ourselves.
This launch included a groundbreaking partnership with Re:wild. Founded by a group of renowned conservation scientists together with Leonardo DiCaprio, Re:wild works protect and restore nature at the scale and speed we need.
In this partnership, Re:Wild recognized the gut as an ecosystem in danger. This partnership drew attention to the striking similarities between the endangered ecosystems they protect and the fragile state of the gut microbiome.
Great stories stand the test of time. And in 2019, the Tribeca Film Festival wanted to celebrate 3 amazing stories. Apocalypse Now, The Simpsons and Spinal Tap. To do this, we meticulously translated and reimagined over 100 scenes using a 5,000-year-old storytelling technique: Egyptian Hieroglyphs. Proof that great stories are timeless.
We captured everything down to the smallest detail. Every scene was accurately translated and recreated. We also developed specialized color palettes based on the same 6 colors ancient Egyptians used. And with the help from a doctor of Egyptology from Brown University, we created of 270 hieroglyphs and symbols. And if you weren’t an expert in Egyptology, we created a translator to translate the glyphs for you. The campaign was a huge success and gave fans a chance to experience their favorite stories like never before.
PRESS:
Creativity
Communication Arts
Little Black Book
Shots.net
Shoot Online
AWARDS:
Cannes Lion Gold – Industry Craft: Typography Brand & Communication
Cannes Lion Gold – Industry Craft: Illustration Outdoor
Cannes Lion Shortlist – Industry Craft: Typography Print & Publishing
Cannes Lion Shortlist – Industry Craft: Typography Outdoor
Clio Awards Gold – Art Direction
Clio Awards Gold – Billboard
Clio Awards Gold – Illustration
Clio Awards Gold – Typography
Love David Bowie, but think a Bowie-inspired boot camp might be a little intense? These Peloton users insist it doesn't matter where you're starting from as long as you're willing to "put on your red shoes" and go.
Adam DeVine of Workaholics and Mike & Dave Need Wedding Dates stars in the Back To School campaign for Best Buy.
In addition to a :60 anthem, "How to College," the campaign also included four TV spots and two teaser video for online content. A series of Emojis were made in Adam's likeness, called "Adamojis." They are available on the Apple Store for free download!
This campaign was a huge success for Best Buy and was written up in Creativity.
See what happens with Downy softness. This spot debuted during the 2014 Victoria's Secret Fashion Show.
Writer: Anne Stesney
Director: Margo Weathers
In January of 2024, Mekanism build a fully integrated campaign for AZO.
Chances are, if you’re a woman, you’ve experienced a UTI, yeast infection or bladder issue in your lifetime.
And chances are, you’ve experienced the shame of walking into a pharmacy to buy products to treat those issues.
So why do we treat them with shame, discretion and weird euphemisms?
AZO knows that treating and caring for your intimate health is completely normal– and should be treated as such.
Unless you try them, you’ll never believe how good Quaker Rice Snacks taste. So we’re gonna make you believe. With a very.... wacky.... spokesperson.
In January of 2024 we launched “It’s Menopause and We Can Help.” campaign, our first work for Estroven. When women are at a certain life stage and they suddenly start sweating out of nowhere, or when they just can’t get a good night’s rest, or when it seems like everything shrunk in the dryer, it can drive them mad. But it’s not in their head– it’s menopause. This campaign reframes menopause as something that happens to women, not something that defines them.
Tituss Burgess of Unbreakable Kimmy Schmidt gets feisty for Downy Unstopables.
Introducing "Fitness Flipped" a new Peloton Podcast. Featuring Tunde Oyeneyin.
Pringles Canada came to us with a very simple proposition. Create a campaign to gets Canadians interested in guessing what the Pringles Mystery Flavor is. Oh, and the catch? Do it for a budget of 25k.
When we heard the words “mystery” and “clues” we immediately thought of Serial, the infamous podcast from NPR. This led us to the creation of the Pringles Mystery Popcast. Every single piece of this podcast is a clue to the mystery (worth the prize of 10k!). Even the hosts name, Evelyn DeParis, is an anagram for the mystery flavor. We hid one clue per episode, so listeners got your taste buds ready and the internet blew up.
In fact, we were even featured in a Puzzle Blog!
Setbacks are an inevitable part of every gamer’s journey.
It’s how we push past defeat that ultimately defines us. “Reach Your Impossible” is a tribute to the resilience of serious gamers everywhere, positioning Lenovo Legion as best-in-class gaming machines built with the power, reliability and forward-thinking to propel gamers toward any goal.
Not everyone can be a ‘morning person’. But with Quaker Cold Cereal, anyone can turn their mornings around.
Lipton wanted to talk to a target who was too busy running on the hamster wheel we call life, so we introduced them to a moment where you can Stop Chuggin and Start Sippin.
Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019.
We created a whole new animated world unlike anything ever seen in the grocery category. We removed the brand from the sea of sameness and celebrated fresh food and all the people who love it.
We started with a complete soup to nuts brand refresh. Everything from the logo to in-store signage was updated. Fresh for Everyone launched across the 28 banner stores on broadcast, online, in-store and circulars. We even created an app to Kroji-fy yourself!
The first spots in the long running campaign featuring Eli Manning. Rookie Jets Quarterback Mark Sanchez also makes an appearance in a few spots. Add yes, they do both drive a Toyota.
Purex is one of the most powerful laundry detergents that you can get for your money. It’s in fact, the Smart Way to Do Laundry. We teamed up with How to DAD influencer, Jordan Watson, to bring this mantra to life. The campaign launched across all online platforms in the summer of 2019 and skyrocketed sales for the tiny brand.
There will be stains. Lots of stains. And a cute baby!
GoGurt reminds us that not every mom can be the best at everything. But they are the best at giving their kid the most nutritions snacks they can.
We all tend to be caught up with life, technology and the busy world we live in. Downy reminds us just how powerful touch can be.
In 2013 Cheerios launched a simple campaign about the simple power of Cheerios. It reinvigorated the brand and even led to a One Show nomination for the Outdoor/Billboard campaign.
The Print/OOH was also featured in 2013 Creativity Magazine.
Luvs knows that when you have to change your baby's diaper at night you also have to change the pajamas. Luvs with leak guards will change that and help your baby sleep through the night.
NFL PLAY 60 is the NFL's campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity.
When kids get out and play, a lot of natural creativity happens. Never-before-played games and sports are invented, or old ones get new twists.
Together with NFL Running Back Todd Gurley, we filmed real kids-friends, siblings, and classmates- playing their own made-up games, capturing authentic moments as kids put their imaginations in action.
