Purex is one of the most powerful laundry detergents that you can get for your money. It’s in fact, the Smart Way to Do Laundry. We teamed up with How to DAD influencer, Jordan Watson, to bring this mantra to life. The campaign launched across all online platforms in the summer of 2019 and skyrocketed sales for the tiny brand.

There will be stains. Lots of stains. And a cute baby!