Pringles Canada came to us with a very simple proposition. Create a campaign to gets Canadians interested in guessing what the Pringles Mystery Flavor is. Oh, and the catch? Do it for a budget of 25k.
When we heard the words “mystery” and “clues” we immediately thought of Serial, the infamous podcast from NPR. This led us to the creation of the Pringles Mystery Popcast. Every single piece of this podcast is a clue to the mystery (worth the prize of 10k!). Even the hosts name, Evelyn DeParis, is an anagram for the mystery flavor. We hid one clue per episode, so listeners got your taste buds ready and the internet blew up.
In fact, we were even featured in a Puzzle Blog!