Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019.

We created a whole new animated world unlike anything ever seen in the grocery category. We removed the brand from the sea of sameness and celebrated fresh food and all the people who love it.

We started with a complete soup to nuts brand refresh. Everything from the logo to in-store signage was updated. Fresh for Everyone launched across the 28 banner stores on broadcast, online, in-store and circulars. We even created an app to Kroji-fy yourself!