Because of our natural human behaviors, our microbiome is an ecosystem that needs to be saved. And Culturelle is the brand to do just that. We launched a campaign to rally humanity to save the ecosystem inside of us– starting by taking the probiotics that can protect us from ourselves.

This launch included a groundbreaking partnership with Re:wild. Founded by a group of renowned conservation scientists together with Leonardo DiCaprio, Re:wild works protect and restore nature at the scale and speed we need. 

In this partnership, Re:Wild recognized the gut as an ecosystem in danger. This partnership drew attention to the striking similarities between the endangered ecosystems they protect and the fragile state of the gut microbiome.