In January of 2024, Mekanism build a fully integrated campaign for AZO.

Chances are, if you’re a woman, you’ve experienced a UTI, yeast infection or bladder issue in your lifetime.

And chances are, you’ve experienced the shame of walking into a pharmacy to buy products to treat those issues.

So why do we treat them with shame, discretion and weird euphemisms?

AZO knows that treating and caring for your intimate health is completely normal– and should be treated as such.